Whether you are a start-up or an established business, brand awareness is always key. And One of the most effective ways to establish your brand is through content. Content can help you in brand visibility and is a great way to define your brand, but only if the potential customers know that it exists. You can create unique and compelling content but if it is not reaching the target audience, then you are missing out on the true power of content. Thus, it is very important to ensure that the content written by/for your brand is reaching the right people.
If you want to use content to increase your brand’s visibility, then fret not! Shoutlo is here to help you boost your brand visibility by reaching a new segment of the target audience.
With a brand visibility to 5 Lac+ unique users and an audience across age groups and area of interests, Shoutlo covers a wide spectrum of interests that includes food, events, travel, adventure, lifestyle, and shopping, among other things.
Here are some of the most effective ways followed by Shoutlo, to get your brand awareness
Listicle is a catchall phrase for an article that appears in the form of a list. Listicles usually have top10-15 recommendations with several lines explaining each. For example, Top 10 restaurants in Chandigarh, Top 8 Resorts near Chandigarh. The listicles created on Shoutlo, are the recommendations based on experiences. Listicles entertain people and help them learn about the local place, resulting in better brand engagement.
Branded content means to use content as a medium to drive an engaged audience towards local places and brands. It includes recommendations, videos, images, and even testimonials that bring relevant value to the consumer. The key is grabbing the attention of the consumer and driving real engagement through content. It does not involve the traditional advertising ways (commercials, banner ads, social media ads, etc…).
Further, Shoutlo promotes your content to an extremely specific audience on different social media platforms, limiting your reach to the people most likely to read and respond to your content.
How Shoutlo’s Branded Content Can Help You?
These days, branded content is trending because it is more consumer-focused, it gets more attention and creates brand recognition. Whereas the traditional ads are more likely to be a sales pitch. People are more likely to respond to content than a display ad or a banner ad and you will have an advantage over your competitors. A study shows that branded content has 59% higher brand recall than the display ads. This means through, content marketing, you will likely generate a large number of conversions and new customers while you establish your brand. So, what's the hold-up? Shoutlo creates original content for brands and distributes it to the audience. Reach the right audience through Shoutlo and you could win over tens of thousands of new customers.
A girl with Atlas in her hands, adventure in her eyes, wanderlust in her blood. Professionally, she creates and curates socially relevant viral-worthy content. Abhilasha's life and work led her to her current role as an Entrepreneur.